The Story

As we know, making improvements to your service and overall brand experience can’t be done overnight. It’s far easier to make smaller changes in smaller chunks, more frequently. You can accomplish much more by simply focusing on one aspect of your experience and then moving onto the next.
Ready for some examples? Check out how […]

Give up? They all try to serve the masses. All seek to serve the 18-65 (give or take ten years) crowd. The reason why Sears and J.C. Penney look, feel and sound alike is that they’re trying to be everything to everyone all the time.
  
What these Siamese twin-like department stores are failing to do […]

Friday, September 19 was national PARK(ing) Day 2008, “a one-day, global event…where artists, activists, and citizens collaborate to temporarily transform metered parking spots into “PARK(ing)” spaces: temporary public parks.”
The event started a few years ago in San Francisco by an artist collective group called Rebar, who sought to transform a metered parking space into an […]

A lot of banks offer iPods with new account openings, but TD Banknorth took this strategy a step further. Their agency, VIA, realized that the promotion would make a lot more sense if there was music paired with the iPod giveaway. Enter Pandora, the website that allows users to create their own unique […]

Please watch this short film. It’s a perfect example of the difference between being creative and being emotionally engaging. The best marketers understand that it’s not what you say that is important, but how you say it.

I may be preaching to the choir here a bit. But I recently came across this good colloquial example of why bank and credit union branch environments matter so much, and I thought I’d share quickly. It’s nice and simple, and makes a powerful point.
Have you ever gone into a restaurant for the […]

Back in June, Fast Company asked the question many of us have been pondering, “Can Hotshot Ad Guy Alex Bogusky Make Microsoft Cool?” In short, the cover story discussed how Apple has single-handedly rebranded Microsoft as ‘uncool’ over the years, and how Microsoft is looking to change that by awarding its $300 million consumer-branding […]

Does it shock you to know that there are only an estimated 1,600 pandas left in the world? Maybe it does. But chances are, you’re like many, who naturally can’t comprehend how dire the situation really is.

To engage people in the hopes of compelling them to take action, check out what the French did […]

As I’m sure you’ve heard (given the major advertising and promotional campaign), they’ve made the Broadway musical Mamma Mia! into a movie.
While the slew of ads and interviews on Entertainment Tonight and The Today Show wasn’t surprising, I was surprised by a unique and experiential brand collaboration with IKEA.
No news here, but the musical is […]

Ladies and gentlemen, please silence your cell phones, we are about to begin the feature presentation.
Of course, I am referring to our new show, Blow Up Your Marketing, on BanktasticTV! The first episode of our podcast series aired yesterday, and so far we’ve received great feedback. About every two weeks, BanktasticTV will feature […]