The Story

Today, the WOMMA Summit began in lovely Las Vegas (where we’re looking forward to a brief reprieve from Oregon’s rain). Even if you aren’t attending, you still have the opportunity to follow what’s going on and watch the presentations.
Check out the email below that WOMMA sent out yesterday for more information:

Hello!
We’re just hours away from […]

Photo from The Consumerist
I recently read a cute little blurb about a BC Credit Union’s unique apology style. More importantly though, it was an excellent example of multi-sensory bank marketing, and showed the importance of conversing with your “talkers” (see more on word of mouth marketing).
Paula, a member of this particular credit union, was […]

As we know, making improvements to your service and overall brand experience can’t be done overnight. It’s far easier to make smaller changes in smaller chunks, more frequently. You can accomplish much more by simply focusing on one aspect of your experience and then moving onto the next.
Ready for some examples? Check out how […]

Give up? They all try to serve the masses. All seek to serve the 18-65 (give or take ten years) crowd. The reason why Sears and J.C. Penney look, feel and sound alike is that they’re trying to be everything to everyone all the time.
  
What these Siamese twin-like department stores are failing to do […]

For the past two presidential elections, 7-Eleven has created Democratic nominee and Republican nominee coffee cups for customers to cast their votes early and often. This election year is no different.
7-Eleven unveiled their well designed red McCain and blue Obama cups October 1st. They are being tallied with each of the million cups of coffee […]

Friday, September 19 was national PARK(ing) Day 2008, “a one-day, global event…where artists, activists, and citizens collaborate to temporarily transform metered parking spots into “PARK(ing)” spaces: temporary public parks.”
The event started a few years ago in San Francisco by an artist collective group called Rebar, who sought to transform a metered parking space into an […]

A lot of banks offer iPods with new account openings, but TD Banknorth took this strategy a step further. Their agency, VIA, realized that the promotion would make a lot more sense if there was music paired with the iPod giveaway. Enter Pandora, the website that allows users to create their own unique […]

Please watch this short film. It’s a perfect example of the difference between being creative and being emotionally engaging. The best marketers understand that it’s not what you say that is important, but how you say it.

Does it shock you to know that there are only an estimated 1,600 pandas left in the world? Maybe it does. But chances are, you’re like many, who naturally can’t comprehend how dire the situation really is.

To engage people in the hopes of compelling them to take action, check out what the French did […]

Ok, so the email actually came from somebody (most likely not David Lynch) at his website, but I still thought it was pretty cool! The email was sent to promote David Lynch’s new line of coffee products. I really appreciate this marketing move on the part of the David Lynch brand because all Lynch fans […]