The Story

One employee can make or break the experience for you. We’ve all been there, and as a result of that one person, we’ve either gladly been willing to spread a little positive word of mouth or happily trashed the brand to about ten of our closest friends.
(Keep this quote in mind: “Negative word of mouth […]

As advertisers, we are always thinking of new ideas for marketing to different parts of the community. There are all kinds of categories in which people can be bunched: male, female, parent, cyclist, automobile owner, dog owner, couch potato, active, young, experienced and so forth. Many of these qualities overlap and finding the right tactic […]

Being one of the biggest fans of the critically acclaimed movie, “Willy Wonka and The Chocolate Factory” (the original with Gene Wilder of course), I was immediately drawn to a recent blog post on innonate.com about using a Golden Ticket marketing tactic for product promotion and personal brand building. The man behind this non-traditional marketing […]

Embrace Failure
Don’t be afraid of failure, it’s part of the creative process. Platform2: Art and Social Engagement, launched the Failure Support Group, an open forum to discuss failure and it’s relationship to art and production. Guests were invited to share 5 minute presentations about their failures and then discuss them with others.
On a related […]

There are so many amazing guerrilla marketing innovations out there. Sometimes they exist solely to get people thinking. The fact is that regardless of the purpose, guerrilla will be noticed. Guerrilla works. It’s easy to share, memorable, and generates talk. So take a look at some of these ideas and think, what point do […]

Earlier this month, to address all the rumors and speculation, White House hopeful Barack Obama launched the “Fight the Smears” Website in an innovative attempt to protect his personal brand.
Not too shabby, Mr. Politician. Way to not only realize you are a brand, but extra props to you for knowing you’ve got to feed […]