The Story

Here’s my 2 cents on Jesse’s excellent post about the corporate brand and “they” vs. “we”. In order to get your employees on board with the “we” mentality, you have to give them something that makes the brand worth investing in mentally. That is, word-of-mouth marketing applies to internal culture at a company as much […]

As you may or may not know, Donnie Hoyle, the tutorial voice of “You Suck at Photoshop,” is not a “real” person. And if you haven’t seen the crude but useful Photoshop videos you can find them here. They were the brain child of Creative Director Troy Hitch (and team?) and were in fact not […]

Does it shock you to know that there are only an estimated 1,600 pandas left in the world? Maybe it does. But chances are, you’re like many, who naturally can’t comprehend how dire the situation really is.

To engage people in the hopes of compelling them to take action, check out what the French did […]

Ok, so the email actually came from somebody (most likely not David Lynch) at his website, but I still thought it was pretty cool! The email was sent to promote David Lynch’s new line of coffee products. I really appreciate this marketing move on the part of the David Lynch brand because all Lynch fans […]

Check out this amazing concept designed by architect Adam Kalkin. Taking the idea of the portable house to the utmost, he created a push button structure (seen here is the portable coffee shop version for the coffee brand illy). To open the building, all it takes is the push of one button and voila! you […]

One employee can make or break the experience for you. We’ve all been there, and as a result of that one person, we’ve either gladly been willing to spread a little positive word of mouth or happily trashed the brand to about ten of our closest friends.
(Keep this quote in mind: “Negative word of mouth […]

As advertisers, we are always thinking of new ideas for marketing to different parts of the community. There are all kinds of categories in which people can be bunched: male, female, parent, cyclist, automobile owner, dog owner, couch potato, active, young, experienced and so forth. Many of these qualities overlap and finding the right tactic […]

Being one of the biggest fans of the critically acclaimed movie, “Willy Wonka and The Chocolate Factory” (the original with Gene Wilder of course), I was immediately drawn to a recent blog post on innonate.com about using a Golden Ticket marketing tactic for product promotion and personal brand building. The man behind this non-traditional marketing […]

Embrace Failure
Don’t be afraid of failure, it’s part of the creative process. Platform2: Art and Social Engagement, launched the Failure Support Group, an open forum to discuss failure and it’s relationship to art and production. Guests were invited to share 5 minute presentations about their failures and then discuss them with others.
On a related […]

There are so many amazing guerrilla marketing innovations out there. Sometimes they exist solely to get people thinking. The fact is that regardless of the purpose, guerrilla will be noticed. Guerrilla works. It’s easy to share, memorable, and generates talk. So take a look at some of these ideas and think, what point do […]