The Story

Hotels get it…and slowly, banks and credit unions seem to also.
At last week’s MAC Conference, we were lucky to be in a pretty nice, swanky hotel - one that understands the impact of multi-sensory marketing.
When you walk into the lobby of the Newport Beach Marriott, you instantly notice a distinct aroma - a calming, mellow […]

I’m here at MAC with Jeff, promoting experiential brand building and multi-sensory marketing to some pretty cool credit union folks. This is my first trip to MAC, so I’m not sure if it’s the audience or us, but they really seem engaged by what we’re talking about.
Hearing about multi-sensory marketing, they ask, what does […]

If you’ve talked with me for more than about 10 minutes, you’ve discovered I like analogies and metaphors. A speaker here at MAC 2008 today used a metaphor as she talked to credit union marketing people about member satisfaction surveys. She was talking about how little those membership surveys actually mean. To […]

It only took about 10 minutes to get our wrists slapped at MAC this morning. After all, we did kinda hijack the event, taking a lot of the attention…even if just for a few minutes. Oh wait, that was the point. Mission accomplished.
So what was it that garnered so much attention? I […]

The booth is set up. Anticipation is high. And CBC is about to drop some experiential guerrilla marketing on these credit union marketers here at the 2008 Marketing Association of Credit Unions (MAC) conference.
That’s right–it’s go time.
Throughout the day I’ll be live-blogging to give you a taste of what’s up here […]

My last mini case study explored the fluffy French power room that is Anthropologie. This time I’m going to concentrate on a slightly-less-feminine company called Tao of Tea. Not many of you have probably visited Tao, since it is a local Portland establishment. However, you may have heard of the tea house, […]

I’m sure you’ve heard by now that Starbucks is undergoing a lot of changes in an effort to get back to their core. (Check out this article about Howard Schultz’s return in TIME magazine.) One of the changes includes getting rid of the popular breakfast sandwiches - a truly sad moment for several […]

We seem to be on a roll with posts associating food and evolving brand identity. If you’re a loyal fan of this here CBC blog, then you’re familiar with our rants and raves of Les Schwab’s free steak. Yes, the tire store’s gift is random. But it’s oh so memorable. Alas, that’s not […]

I saw a purple and yellow couch in a store window the other day. Even though I graduated from high school more than 10 years ago, I can’t see those colors and not think of my alma mater.
Purple and yellow (well, actually it was gold) were the school colors of my high school’s sports teams […]

Footlocker is currently running an ad campaign based on the simple question, “What’s Your Story?” The basis behind the question and campaign is that everyone has a story and Footlocker has the new kicks that best match your story . . . be it athletic, stylish, old school, or whatever. As everyone is […]