The Story

Friday, September 19 was national PARK(ing) Day 2008, “a one-day, global event…where artists, activists, and citizens collaborate to temporarily transform metered parking spots into “PARK(ing)” spaces: temporary public parks.”
The event started a few years ago in San Francisco by an artist collective group called Rebar, who sought to transform a metered parking space into an […]

As you may or may not know, Donnie Hoyle, the tutorial voice of “You Suck at Photoshop,” is not a “real” person. And if you haven’t seen the crude but useful Photoshop videos you can find them here. They were the brain child of Creative Director Troy Hitch (and team?) and were in fact not […]

As advertisers, we are always thinking of new ideas for marketing to different parts of the community. There are all kinds of categories in which people can be bunched: male, female, parent, cyclist, automobile owner, dog owner, couch potato, active, young, experienced and so forth. Many of these qualities overlap and finding the right tactic […]

Being one of the biggest fans of the critically acclaimed movie, “Willy Wonka and The Chocolate Factory” (the original with Gene Wilder of course), I was immediately drawn to a recent blog post on innonate.com about using a Golden Ticket marketing tactic for product promotion and personal brand building. The man behind this non-traditional marketing […]

Embrace Failure
Don’t be afraid of failure, it’s part of the creative process. Platform2: Art and Social Engagement, launched the Failure Support Group, an open forum to discuss failure and it’s relationship to art and production. Guests were invited to share 5 minute presentations about their failures and then discuss them with others.
On a related […]

There are so many amazing guerrilla marketing innovations out there. Sometimes they exist solely to get people thinking. The fact is that regardless of the purpose, guerrilla will be noticed. Guerrilla works. It’s easy to share, memorable, and generates talk. So take a look at some of these ideas and think, what point do […]

Greetings from the newest member of CBC! I’ve recently stumbled upon a fun site called WebUrbanist.com an “urban design, culture, travel architecture and alternative art” website. While perusing the headlines I came across a style of Guerrilla Marketing called Shopdropping or Droplifting. The names are so delicious I can’t stand it. Here is how WebUrbanist […]