The Story

Christmas is coming up and it reminded me of something. I was walking downtown last month when a poster in Nordstrom’s window made me stop for a moment. The department store was promoting the fact that they wouldn’t be dragging any Christmas decorations out of the attic until after Thanksgiving. “We just […]

At Creative Brand Communications, we hear from banks and credit unions (and all businesses, really) how their customer and member service is what differentiates them. Although commendable, it’s exhausting to hear. EVERYONE says it, but very few prove it consistently. A few good ones come to mind — Tiffany, Nordstrom, Les Schwab. […]

I was recently on a CBC business trip with a colleague to meet a client to discuss, what else, but their branch environment. So not surprising that on the way, we noticed another bank whose construction of a new branch was about 80% complete. Furniture seemed to be the final item on the to-do list.
Even […]