The Story

Yesterday, I attended the AMA’s Forward 08 non-traditional marketing event. There was a notable concentration on word of mouth marketing - what works, what doesn’t, and why it’s important. The importance is pretty obvious (people trust their peers more than they trust advertising). But some people might still be asking: what creates […]

When was the last time you were driving down the road, and became enthralled by a commercial for cough syrup? I may get excited about dorky stuff like bank marketing or credit union branding, but this was certainly a first for me, when I recently tuned in just in time to hear a creative […]

I was at a movie last week that has a particularly large and enthusiastic cult following. The devotees of this film embrace the movie as part of their lifestyle. They go to see it on a regular basis, act out character parts, and actively promote it to everyone and anyone who will listen. This cult […]

I was looking at some photos from a friend’s recent trip to NYC when I came across some pictures he shot at the Fifth Avenue Apple store. As a devotee to modernist architecture I first admired the building from a purely aesthetic point of view. My next thought was wow, that’s cool because it looks […]

And I don’t care in the least. Two extra months of the coolness I felt as an early adopter, the attention I got from admirers and even the functionality of the product made it worth the extra couple hundred bucks. Without a doubt.
How many of you bank or credit union marketing folks can […]

Hey all you research folks out there, I need help with a stat. My question: what percentage of bank and credit union employees have accounts at their bank or credit union? And secondly, what’s the average share of wallet for those employees? If you know, please e-mail me (Jeff Stephens)–I’d love to find out!
It’s […]

Last week’s Washington Bankers Association (WBA) Marketing Conference in Seattle left a lasting impression on us. Jeff and I came away from the conference energized and excited from the great people we met and a couple great presentations.
Specifically, we sensed that there was a general unofficial theme at this year’s marketing conference–a common thread […]

I was recently on a CBC business trip with a colleague to meet a client to discuss, what else, but their branch environment. So not surprising that on the way, we noticed another bank whose construction of a new branch was about 80% complete. Furniture seemed to be the final item on the to-do list.
Even […]