The Story

Banks all have logos, but having a logo is different from having a personality. Ideally a bank’s logo should be representative of it’s personality, but that’s usually not the case. Bank brands typically do not communicate a strong position or message, and neither do the symbols and imagery they choose to stand for […]

Today I’m at Finovate Startup 2008, in San Francisco. I thought you might like a few updates here from the show, so throughout today I’m going to blog and tweet a bit to keep you in the loop. If you’re not already connected to us on Twitter, hook it up at http://twitter.com/CreativeBrand.
So far […]

I was going to write this blog about how I rented and watched this movie based solely on the design of the DVD sleeve:

Then I started thinking about Berlin Alexanderplatz, a different film I recently bought as a gift for someone and how great that cover was:

Both DVDs are produced by Criterion Collection, a private […]

I saw a purple and yellow couch in a store window the other day. Even though I graduated from high school more than 10 years ago, I can’t see those colors and not think of my alma mater.
Purple and yellow (well, actually it was gold) were the school colors of my high school’s sports teams […]

I recently had an experience with a business who’s sign was a bit ambiguous - I couldn’t tell what the name was because of an unclear font. I think it was a design choice - the first letter and the last letter are the same, just inverted - so it’s cool from a design […]

Our second topic in follow-up to last week’s ABA Bank Marketing conference is “branding beyond graphic design.” As we mentioned last time, keep your eye on the Grow Your Bank blog by Market Insights for additional insights on this discussion topic, as well.
So here’s my take, not just for bank branding but for any […]