The Story

You’ve probably heard of MoneyAisle by now from several tech/ business publications and blogs like Netbanker. The service has been up for about a month, and just recently received a further $7 million in funding from several investors. MoneyAisle, owned by NeoSaej, is an online auction site where banks compete to offer the […]

As advertisers, we are always thinking of new ideas for marketing to different parts of the community. There are all kinds of categories in which people can be bunched: male, female, parent, cyclist, automobile owner, dog owner, couch potato, active, young, experienced and so forth. Many of these qualities overlap and finding the right tactic […]

Being one of the biggest fans of the critically acclaimed movie, “Willy Wonka and The Chocolate Factory” (the original with Gene Wilder of course), I was immediately drawn to a recent blog post on innonate.com about using a Golden Ticket marketing tactic for product promotion and personal brand building. The man behind this non-traditional marketing […]

Embrace Failure
Don’t be afraid of failure, it’s part of the creative process. Platform2: Art and Social Engagement, launched the Failure Support Group, an open forum to discuss failure and it’s relationship to art and production. Guests were invited to share 5 minute presentations about their failures and then discuss them with others.
On a related […]

There are so many amazing guerrilla marketing innovations out there. Sometimes they exist solely to get people thinking. The fact is that regardless of the purpose, guerrilla will be noticed. Guerrilla works. It’s easy to share, memorable, and generates talk. So take a look at some of these ideas and think, what point do […]

I came across a quote recently that made me think. Ken Simms, Avidia Bank’s senior vice president of marketing, was quoted in the Worcester Business Journal in reference to his bank’s recent name change following a merger. He said:
“You don’t want a long, involved name, or a name that doesn’t readily come to […]

Earlier this month, to address all the rumors and speculation, White House hopeful Barack Obama launched the “Fight the Smears” Website in an innovative attempt to protect his personal brand.
Not too shabby, Mr. Politician. Way to not only realize you are a brand, but extra props to you for knowing you’ve got to feed […]

Greetings from the newest member of CBC! I’ve recently stumbled upon a fun site called WebUrbanist.com an “urban design, culture, travel architecture and alternative art” website. While perusing the headlines I came across a style of Guerrilla Marketing called Shopdropping or Droplifting. The names are so delicious I can’t stand it. Here is how WebUrbanist […]

brass is the magazine about young adults and money. Fresher than Forbes or Fortune, this publication targets Gen-Y with articles, interviews, and statistics that are relevant for them. Not only is the content original – so is the marketing. At brass, they know that the under-30 crowd doesn’t respond well to flat […]

Attention-grabbing, brilliant, tacky, non-trad, childish, irritating - a range of adjectives have been used to describe Tao Lin’s self-promotion strategy. Though people can’t come to a consensus about the author, they can firmly tell you whether they love or hate him.
Tao Lin has been putting stickers around New York that say “Britney Spears” to […]