The Story

Monolithic HSBC is trying to appear more customer-centric with their newest commercial, created by JWT London and production company Gorgeous. The tagline reads, “We recognize how people value things differently. So what we learn from one customer helps us better serve another.” While this statement feels a little empty, the commercial itself is still engaging.

The HSBC bank brand is centered around being “The world’s local bank”. While it’s nice to see that their recent TV spot supports this tagline, it would be even better to see the bank take action to prove their story.

(What I personally like about this commercial is that it’s not devoid of humor, unlike 99.9% of bank marketing. Watch for the bear.)

This entry was posted on Wednesday, September 10th, 2008 at 9:39 am and is filed under Bank Branding, Credit Union Branding, Bank Marketing, Branding, Credit Union Marketing, Corporate branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.