The Story

As you may or may not know, Donnie Hoyle, the tutorial voice of “You Suck at Photoshop,” is not a “real” person. And if you haven’t seen the crude but useful Photoshop videos you can find them here. They were the brain child of Creative Director Troy Hitch (and team?) and were in fact not […]

I’m a big fan of metaphors and analogies—probably to the point where some of my team members, clients and partners get tired of hearing me talk about “building the foundation before you can put up the wallpaper in the bathroom,” and other of my little gems.
On his blog The Financial Brand, Jeffry Pilcher threw out […]

This article in the Puget Sound Business Journal got me thinking about the lack of niche marketing of financial services. Sure, there are banks (like Plaza Bank) targeting larger minority populations, especially Hispanics and Asian Americans, but what about other demographic niches? Where is the bank that exclusively focuses on attracting a clientele […]

Does it shock you to know that there are only an estimated 1,600 pandas left in the world? Maybe it does. But chances are, you’re like many, who naturally can’t comprehend how dire the situation really is.

To engage people in the hopes of compelling them to take action, check out what the French did […]

I love my iPod(s). I wasn’t a super early adopter, but kind of in the middle. It’s great. I have an iPhone, too, and admit I couldn’t live without them.
I was at a bankers conference the other day, and the agenda came to that ever-exciting moment when the vendors stand up, pretend […]

As I’m sure you’ve heard (given the major advertising and promotional campaign), they’ve made the Broadway musical Mamma Mia! into a movie.
While the slew of ads and interviews on Entertainment Tonight and The Today Show wasn’t surprising, I was surprised by a unique and experiential brand collaboration with IKEA.
No news here, but the musical is […]

We just love it when someone comes along and backs up one of our brilliant ideas with statistics. That’s what happened today as I was cruising along comScore’s website and found this press release detailing the importance of customer experience in online banking. A while back, one of the brilliant minds here at […]

Ok, so the email actually came from somebody (most likely not David Lynch) at his website, but I still thought it was pretty cool! The email was sent to promote David Lynch’s new line of coffee products. I really appreciate this marketing move on the part of the David Lynch brand because all Lynch fans […]