The Story

Embrace Failure
Don’t be afraid of failure, it’s part of the creative process. Platform2: Art and Social Engagement, launched the Failure Support Group, an open forum to discuss failure and it’s relationship to art and production. Guests were invited to share 5 minute presentations about their failures and then discuss them with others.

On a related note: the great thing about guerrilla marketing is that if your campaign fails, the financial blow isn’t nearly as great as with traditional advertising. (That, and your overall chances of failure with guerrilla are much less.)

Renaming Cambridge
The Institute for Infinitely Small Things has launched a project called The City Formerly Known as Cambridge. At 13 different events, The Institute offered Cambridge, MA residents the opportunity to rename streets, neighborhoods, squares and parks in their town. Institute workers then analyzed the collected date and produced a new map of The City Formerly Known As Cambridge, MA.

Community Calendar
A neighborhood grocery store in Copenhagen, Denmark is selling community calendars that contain photographs of local residents, ads from local retail stores, and coupons offering special discounts to calendar owners in the week the ad is appearing. The calendar is published by Danish company Verdens Mindste Bladhus, (The World’s Smallest Publishing House). Something similar to this would be an awfully good marketing piece for smaller banks and credit unions that tout themselves as “community-oriented”, (re-surfacing the idea of going beyond lip-service to prove your story).

This entry was posted on Thursday, July 3rd, 2008 at 11:50 am and is filed under Kick Ass Ideas & Musings, Bank Marketing, Experiential Marketing, Branding, Credit Union Marketing, Experiential Brands, Guerrilla Marketing, Viral Marketing, Word of mouth marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.