The Story

I recently intercepted yet another amusing, yet disturbing e-mail request on a popular discussion group for bank marketers. The request read:
“Would you please share ideas and pictures if possible, of July 4th events you’ve held at your bank offices and branches. I’m looking for smart decorating ideas, promotions, great websites to purchase items, […]

I first saw this commercial for German PostBank well over a year ago, and plum forgot about it until it popped up in a random search today. Frankly, I’ve never seen a better, or more witty, TV spot produced for a bank.

Why oh why can’t my bank have a sense of humor too?

Check out this amazing concept designed by architect Adam Kalkin. Taking the idea of the portable house to the utmost, he created a push button structure (seen here is the portable coffee shop version for the coffee brand illy). To open the building, all it takes is the push of one button and voila! you […]

Ladies and gentlemen, please silence your cell phones, we are about to begin the feature presentation.
Of course, I am referring to our new show, Blow Up Your Marketing, on BanktasticTV! The first episode of our podcast series aired yesterday, and so far we’ve received great feedback. About every two weeks, BanktasticTV will feature […]

One employee can make or break the experience for you. We’ve all been there, and as a result of that one person, we’ve either gladly been willing to spread a little positive word of mouth or happily trashed the brand to about ten of our closest friends.
(Keep this quote in mind: “Negative word of mouth […]

If you haven’t noticed yet, I like to ask “why?” A lot. About everything. I think it’s healthy to question our traditions, standard approaches, and all the stuff we take for granted.
One thing that’s been under my skin lately is the standard, boring, traditional and ridiculously predictable language many people use on […]

You’ve probably heard of MoneyAisle by now from several tech/ business publications and blogs like Netbanker. The service has been up for about a month, and just recently received a further $7 million in funding from several investors. MoneyAisle, owned by NeoSaej, is an online auction site where banks compete to offer the […]

As advertisers, we are always thinking of new ideas for marketing to different parts of the community. There are all kinds of categories in which people can be bunched: male, female, parent, cyclist, automobile owner, dog owner, couch potato, active, young, experienced and so forth. Many of these qualities overlap and finding the right tactic […]

Being one of the biggest fans of the critically acclaimed movie, “Willy Wonka and The Chocolate Factory” (the original with Gene Wilder of course), I was immediately drawn to a recent blog post on innonate.com about using a Golden Ticket marketing tactic for product promotion and personal brand building. The man behind this non-traditional marketing […]

Embrace Failure
Don’t be afraid of failure, it’s part of the creative process. Platform2: Art and Social Engagement, launched the Failure Support Group, an open forum to discuss failure and it’s relationship to art and production. Guests were invited to share 5 minute presentations about their failures and then discuss them with others.
On a related […]