Comments on: What’s your brand’s scent? http://creative-brand.com/thestory/2008/06/02/whats-your-brands-scent/ A new paradigm in bank marketing, credit union marketing and branding Thu, 20 Nov 2008 16:02:47 +0000 http://wordpress.org/?v=2.0.2 by: Jeff Stephens http://creative-brand.com/thestory/2008/06/02/whats-your-brands-scent/#comment-2809 Wed, 25 Jun 2008 21:10:50 +0000 http://creative-brand.com/thestory/2008/06/02/whats-your-brands-scent/#comment-2809 JD, Thanks for chiming in. Sometimes when I do presentations about scents and brands, I get snickers (not the candy bar, unfortunately) from people who think it's hocus pocus. But a good example like you gave here makes it very clear...and it's no joke. We are extremely affected by scent. I think it's the fact that sometimes scent can be a bit subconscious that we tend to not take it seriously sometimes. Jeff JD,

Thanks for chiming in. Sometimes when I do presentations about scents and brands, I get snickers (not the candy bar, unfortunately) from people who think it’s hocus pocus. But a good example like you gave here makes it very clear…and it’s no joke. We are extremely affected by scent. I think it’s the fact that sometimes scent can be a bit subconscious that we tend to not take it seriously sometimes.

Jeff

]]> by: JD Valerio http://creative-brand.com/thestory/2008/06/02/whats-your-brands-scent/#comment-2191 Wed, 11 Jun 2008 03:56:24 +0000 http://creative-brand.com/thestory/2008/06/02/whats-your-brands-scent/#comment-2191 I was at a credit union branch few weeks ago-in another state (I'm from MN). It smelled really bad - like the men's restroom at a NFL game. . . I am totally with you on the scent thing. My friend's credit union serves fresh baked cookies every Friday to celebrate pay day. She goes to the credit union to deposit her check just so she can have the cookies. She said it smells good. Fresh baked cookies - now that is a credit union I'd consider banking with. I was at a credit union branch few weeks ago-in another state (I’m from MN). It smelled really bad - like the men’s restroom at a NFL game. . .

I am totally with you on the scent thing.

My friend’s credit union serves fresh baked cookies every Friday to celebrate pay day. She goes to the credit union to deposit her check just so she can have the cookies. She said it smells good.

Fresh baked cookies - now that is a credit union I’d consider banking with.

]]> by: mediumtall http://creative-brand.com/thestory/2008/06/02/whats-your-brands-scent/#comment-1853 Mon, 02 Jun 2008 19:39:21 +0000 http://creative-brand.com/thestory/2008/06/02/whats-your-brands-scent/#comment-1853 Some people are very sensitive to colognes and perfume so be careful. You might have people behaving strangely if your lobby smells like AXE. Or if you go with the Old Spice smell you'll having people whistling (or was that Irish spring). Some people are very sensitive to colognes and perfume so be careful. You might have people behaving strangely if your lobby smells like AXE. Or if you go with the Old Spice smell you’ll having people whistling (or was that Irish spring).

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