The Story

A few weeks ago I had the opportunity to do a field test on two taglines for a credit union client. What a branding experience indeed. Not only did I get to experience first-hand what their current and potential target market audience responded to (and not to mention what they looked like and sounded like), […]

Recently I’ve gained a new level of respect for the challenges our clients face. Not because of the economy, not because of competition, or anything like that. More because they’ve got me constantly harping at them, telling them to prove their stories…preaching that they need to have a spine, stand up for what […]

I’m just waiting to see a bank or credit union use this headline. Hey, I wouldn’t put it past anyone. After all, other businesses are advertising recession specials and economic stimulus sales. I hope my bank doesn’t, because a) it would have nothing to do with their brand, and b) competing on […]

A little while back I was standing in line at my bank and I noticed something that made me grimace. Behind the tellers were large LCD monitors showing the day’s business news. It was being broadcast from some generic source like CNN, so the bank didn’t have control over the content. During […]

Banks all have logos, but having a logo is different from having a personality. Ideally a bank’s logo should be representative of it’s personality, but that’s usually not the case. Bank brands typically do not communicate a strong position or message, and neither do the symbols and imagery they choose to stand for […]