Comments on: Amusing, Yet Disturbing, Issue 1 http://creative-brand.com/thestory/2008/05/29/amusing-yet-disturbing-issue-1/ A new paradigm in bank marketing, credit union marketing and branding Thu, 20 Nov 2008 16:20:12 +0000 http://wordpress.org/?v=2.0.2 by: Brady Walen http://creative-brand.com/thestory/2008/05/29/amusing-yet-disturbing-issue-1/#comment-1735 Fri, 30 May 2008 18:49:18 +0000 http://creative-brand.com/thestory/2008/05/29/amusing-yet-disturbing-issue-1/#comment-1735 It's amazing that while some marketers are looking for ways to stand apart from other institutions, others are simply looking to follow or copy another institution's marketing efforts. And it's not just script for radio spots; it's collateral, print ads, websites, newsletters, etc. We saw a similar situation recently where one institution had the same website as one of their competitors: same layout, same content, same copy - the web developer had simply changed the logo, background color and institution's name. It’s amazing that while some marketers are looking for ways to stand apart from other institutions, others are simply looking to follow or copy another institution’s marketing efforts. And it’s not just script for radio spots; it’s collateral, print ads, websites, newsletters, etc.

We saw a similar situation recently where one institution had the same website as one of their competitors: same layout, same content, same copy - the web developer had simply changed the logo, background color and institution’s name.

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