Comments on: Successful word of mouth marketing http://creative-brand.com/thestory/2008/05/23/successful-word-of-mouth-marketing/ A new paradigm in bank marketing, credit union marketing and branding Thu, 20 Nov 2008 14:21:49 +0000 http://wordpress.org/?v=2.0.2 by: media buff http://creative-brand.com/thestory/2008/05/23/successful-word-of-mouth-marketing/#comment-5631 Wed, 13 Aug 2008 07:15:46 +0000 http://creative-brand.com/thestory/2008/05/23/successful-word-of-mouth-marketing/#comment-5631 have you seen the apple ads looking to recruit mac "evangelists"? pretty interesting have you seen the apple ads looking to recruit mac “evangelists”? pretty interesting

]]> by: The Story » Blog Archive » Word of mouth in the B2B realm http://creative-brand.com/thestory/2008/05/23/successful-word-of-mouth-marketing/#comment-2253 Thu, 12 Jun 2008 23:23:20 +0000 http://creative-brand.com/thestory/2008/05/23/successful-word-of-mouth-marketing/#comment-2253 [...] I realize Forward ‘08 was a while ago, but there were some important points made at the conference that I didn’t discuss in my last post, Successful word of mouth marketing. Namely, word of mouth marketing as it applies to services and B2B. [...] […] I realize Forward ‘08 was a while ago, but there were some important points made at the conference that I didn’t discuss in my last post, Successful word of mouth marketing. Namely, word of mouth marketing as it applies to services and B2B. […]

]]> by: Maija Klarin http://creative-brand.com/thestory/2008/05/23/successful-word-of-mouth-marketing/#comment-1855 Mon, 02 Jun 2008 22:03:07 +0000 http://creative-brand.com/thestory/2008/05/23/successful-word-of-mouth-marketing/#comment-1855 Thanks Janet! I have one or two more (delayed) posts about the event coming up. Interesting that John Mackey has started blogging again. A key point that I gathered from Forward 08 was that predatorial, deceptive, and covert (aka stealth) marketing tactics will always be found out in the end. And once they are, it is very hard to regain consumer trust or loyalty. No one likes dirty politics. Thanks Janet! I have one or two more (delayed) posts about the event coming up.

Interesting that John Mackey has started blogging again. A key point that I gathered from Forward 08 was that predatorial, deceptive, and covert (aka stealth) marketing tactics will always be found out in the end. And once they are, it is very hard to regain consumer trust or loyalty. No one likes dirty politics.

]]> by: Janet Johnson http://creative-brand.com/thestory/2008/05/23/successful-word-of-mouth-marketing/#comment-1700 Thu, 29 May 2008 21:48:14 +0000 http://creative-brand.com/thestory/2008/05/23/successful-word-of-mouth-marketing/#comment-1700 Thanks for the excellent summary of the event, I wasn't able to be there, but from your recounting, can benefit from your willingness to share. It's funny, I <a href="http://online.wsj.com/article/SB121190074263322887.html">just saw yesterday</a> that John Mackey has started blogging again... Thanks for the excellent summary of the event, I wasn’t able to be there, but from your recounting, can benefit from your willingness to share.

It’s funny, I just saw yesterday that John Mackey has started blogging again…

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