The Story

The booth is set up. Anticipation is high. And CBC is about to drop some experiential guerrilla marketing on these credit union marketers here at the 2008 Marketing Association of Credit Unions (MAC) conference.

That’s right–it’s go time.

Throughout the day I’ll be live-blogging to give you a taste of what’s up here in beautiful Newport Beach, California. This is my fifth consecutive year attending, including the last three years of exhibiting. Each year, CBC has gotten bigger, more precise about what exactly we do, and fortunately….more distinct. Needless to say there are no other booths with giant piles of clothes pins, duct tape and ear plugs on their table.

I promise to rant, comment, offer ideas and otherwise carry on my normal opinionated self throughout the day. Stay tuned.

This entry was posted on Thursday, May 22nd, 2008 at 10:08 am and is filed under Credit Union Branding, Experiential Marketing, Branding, Credit Union Marketing, Multisensory Marketing and 5 Senses Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.