The Story

Recently I’ve gained a new level of respect for the challenges our clients face. Not because of the economy, not because of competition, or anything like that. More because they’ve got me constantly harping at them, telling them to prove their stories…preaching that they need to have a spine, stand up for what they believe in, and turn away customers or members that don’t fit those beliefs. And this week I’ve found myself facing my own advice…and OK, I admit it, it’s not easy standing up for what you believe.

At CBC we believe in non-traditional approaches, breaking conventional thinking, and, as we call it around the office, “world domination.” And we beat our chests and tell people that if they want to work with us, they have to keep up, because we only work with innovators. But this week I’m finding myself faced with a big decision, and an opportunity to either a) prove that story, or b) back down from our ideals. Proving that story would mean making a very tough business decision…one that would seriously impact cash flow. But it’s a decision, which, on the other hand, would increase morale among my employees (who are my #1 priority…and not just because they’re reading this post) and show them that our ideals are alive and well.

I know the right thing to do, and I’m pretty sure I’ll do it…but I acknowledge that proving the story can be tough sometimes. All the more props to our awesome clients who make it happen every day. You guys rock.

This entry was posted on Monday, May 12th, 2008 at 11:48 am and is filed under Other, Bank Branding, Kick Ass Ideas & Musings, Bank Marketing, Experiential Marketing, Branding, Experiential Brands. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.