The Story

I’m just waiting to see a bank or credit union use this headline. Hey, I wouldn’t put it past anyone. After all, other businesses are advertising recession specials and economic stimulus sales. I hope my bank doesn’t, because a) it would have nothing to do with their brand, and b) competing on rates wouldn’t diversify them from other banks.

On the flip side, check out Gray’s Papaya, a NY hot-dog place whose brand has become almost as well known for their recession special as it has for their fruit drinks and dogs.

This entry was posted on Friday, May 9th, 2008 at 10:57 am and is filed under Bank Branding, Credit Union Branding, Bank Marketing, Branding, Credit Union Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.