The Story

Check out this super helpful popup that came up while I was searching for stock photos on Getty the other day:

Even though I wasn’t confused at the time and didn’t really need to chat with anyone, I sure appreciated Getty asking me! And, if I was banking online (a place where I’m much more likely […]

I recently learned about a promotion that stopped me in my tracks. It’s brilliantly simple, and I betcha it will never cost the promoter a dime.
I heard about it on the radio. The DJ’s of the local rock station in Vancouver, BC said that Dr. Pepper was offering a free can of the […]

I recently had the chance to stay at the Nordic Hotel Forum in Tallin, Estonia - a new, hip, modern hotel. I was really impressed by the way the hotel stayed true to its brand through their interior design choices. They had a clear nature theme, which contrasted (pleasantly) with the […]

I’m sure you’ve heard by now that Starbucks is undergoing a lot of changes in an effort to get back to their core. (Check out this article about Howard Schultz’s return in TIME magazine.) One of the changes includes getting rid of the popular breakfast sandwiches - a truly sad moment for several […]

Financial institutions have been notoriously slow to recognize the value in branding. However, this is changing for most of the monolithic international banks. The Banker recently published their list of the Top 500 Financial Brands, which was created in partnership with Brand Finance, a UK brand valuation firm.
So why the steady increase in […]

We seem to be on a roll with posts associating food and evolving brand identity. If you’re a loyal fan of this here CBC blog, then you’re familiar with our rants and raves of Les Schwab’s free steak. Yes, the tire store’s gift is random. But it’s oh so memorable. Alas, that’s not […]