The Story

We seem to be on a roll with posts associating food and evolving brand identity. If you’re a loyal fan of this here CBC blog, then you’re familiar with our rants and raves of Les Schwab’s free steak. Yes, the tire store’s gift is random. But it’s oh so memorable. Alas, that’s not why I’m writing. You’d be surprised to know that the recipe for how this brand tastes has changed–sort of. In fact, those days of speeding home to get your free block of the NW’s finest in the freezer are no longer. In its stead, is a very room temperature, road-ready bag o’ jerky and summer sausage. I applaude you, Les, for taking what was good (and meaty) and making it even better. Do you have a brand evolution, your customers and members can sink their teeth into?

This entry was posted on Wednesday, April 2nd, 2008 at 10:35 am and is filed under Touch points, Branding, Corporate branding, Multisensory Marketing and 5 Senses Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.