Comments on: Determined to be different http://creative-brand.com/thestory/2008/03/07/determined-to-be-different/ A new paradigm in bank marketing, credit union marketing and branding Thu, 20 Nov 2008 15:22:47 +0000 http://wordpress.org/?v=2.0.2 by: ZGambit http://creative-brand.com/thestory/2008/03/07/determined-to-be-different/#comment-110 Thu, 17 Apr 2008 05:45:15 +0000 http://creative-brand.com/thestory/2008/03/07/determined-to-be-different/#comment-110 U have got to be joking. Have you not noticed around your blog other people think the campaign's shit. Firstly because the CBA dictated that they are different, this is for the consumers to decide and in what way. Brand personalization is more about showing, then shouting please remember this. A lot of people do not share CBA's view. If you don't believe me begin by looking at the comments made. Google Blog's search and comments made on YouTube are very clear about that. This campaign is non relevant to the consumer and shows no real benefit, so why should they care. Please be aware that the online community has also been blogging about the Determined to be different campaign and has it pointed out as completely missed the target on bringing a positive view to CBA. One of a dozen Negative blogs: http://trevorcook.typepad.com/weblog/2008/03/commonwealth-ba.html One other thing the Dollarmites campaign is separate from the Determined to be Different campaign, they should not be placed under the same marketing campaign. The TV Ads don't send the consumer to Dollarmites website so unless the consumer's are refered to it through Commbank or other advertising elsewhere I just don't think they will get there. I hope you understand where I am coming from: ZGambit (Digital Marketing Research Strategist) U have got to be joking. Have you not noticed around your blog other people think the campaign’s shit. Firstly because the CBA dictated that they are different, this is for the consumers to decide and in what way. Brand personalization is more about showing, then shouting please remember this.

A lot of people do not share CBA’s view. If you don’t believe me begin by looking at the comments made. Google Blog’s search and comments made on YouTube are very clear about that.

This campaign is non relevant to the consumer and shows no real benefit, so why should they care. Please be aware that the online community has also been blogging about the Determined to be different campaign and has it pointed out as completely missed the target on bringing a positive view to CBA.

One of a dozen Negative blogs:
http://trevorcook.typepad.com/weblog/2008/03/commonwealth-ba.html

One other thing the Dollarmites campaign is separate from the Determined to be Different campaign, they should not be placed under the same marketing campaign. The TV Ads don’t send the consumer to Dollarmites website so unless the consumer’s are refered to it through Commbank or other advertising elsewhere I just don’t think they will get there.

I hope you understand where I am coming from:

ZGambit (Digital Marketing Research Strategist)

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