The Story

Footlocker is currently running an ad campaign based on the simple question, “What’s Your Story?” The basis behind the question and campaign is that everyone has a story and Footlocker has the new kicks that best match your story . . . be it athletic, stylish, old school, or whatever. As everyone is unique, then everyone has a story . . . and just the right shoe awaits you at Footlocker.

This same question certainly applies to bank marketers as they attempt to support existing clients or attract new clients, but possibly in a more formalized way. Ideally, banks should ask their clients and prospective customers, “what’s your story?”, and develop tailored products and services to meet their unique needs.

At CBC, we help our bank marketing clients find, tell, and prove their individual bank’s story through experiential branding and multi-sensory marketing. But it really all starts with the ultimate question . . . What’s Your Story?

This entry was posted on Wednesday, March 5th, 2008 at 10:13 am and is filed under Bank Branding, Bank Marketing, Branding, Multisensory Marketing and 5 Senses Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.