The Story

I don’t know about you, but I love receiving mail. I love coming home and flipping through the mailbox to see what kind of cool things I got. Last night, I felt like I hit the jackpot - there were 3 envelopes, all addressed to me!
They didn’t look like bills, so that was […]

News broke this week that KFC will soon be selling grilled chicken. This is big news not only for those who love the finger lickin’ good taste of the Colonel’s chicken, but an important lesson in the evolution of a brand. KFC is “now grilling” to meet the demands of its […]

I saw a purple and yellow couch in a store window the other day. Even though I graduated from high school more than 10 years ago, I can’t see those colors and not think of my alma mater.
Purple and yellow (well, actually it was gold) were the school colors of my high school’s sports teams […]

It’s almost too good to be true. Check out the website for First Direct bank, a division of HSBC. Clearly, the bank is targeting Gen-Y, and they are doing a darn good job of it. I’ve never encountered a bank website with this many fun and interactive elements. First Direct seems […]

Today I’ll take a break from my branding and multi-sensory marketing soapbox and report about an interesting experience I recently had. A couple weeks ago I had the pleasure of speaking at the Best Marketing Password 2008 conference in the Baltics. First stop was Vilnius, Lithuania. Then it was on to Riga, […]

What credit union doesn’t claim to be committed to its members and community? None. How many actually do a good job of proving this story? Only a small number. Savings & Loans Credit Union is taking some admirable steps to connect with its members. The Australian financial institution has a new […]

The latest issue of Credit Union Times features a very interesting article on innovators under the age of 30 who are shaking things up in the credit union industry, (Gen Y Entrepreneurs Shake Up CU Industry, Helping to Reveal Authenticity). CBC’s own Jeff Stephens is highlighted as one of five young entrepreneurs who […]

That’s the new tagline of The Commonwealth Bank, which recently unveiled a brilliant advertising campaign aimed at differentiating the established Australian bank from its competitors. Though they are using a traditional marketing medium (television), the commercials are anything but typical. According to the bank’s marketing general manager, Mark Buckman, “…we have created is […]

Footlocker is currently running an ad campaign based on the simple question, “What’s Your Story?” The basis behind the question and campaign is that everyone has a story and Footlocker has the new kicks that best match your story . . . be it athletic, stylish, old school, or whatever. As everyone is […]

I went to Caprial’s Bistro for dinner recently - a well known Portland restaurant - and had a very interesting experience when ordering wine. There was no wine list…instead, the entire back wall of the restaurant was covered in shelves with bottles of wine. When you are ready to order your wine, you […]