The Story

I was watching My Super Sweet 16 on MTV recently (I had a bad cold, don’t judge) and I realized that experiential branders and bank marketing folks can take some pointers from these bratty teen divas planning their lavish sweet sixteens on mom and dad’s dime.

Sure these spoiled kids are horrible, demanding and self-involved, but they certainly aren’t lacking in creativity when it comes to producing a multi-sensory experience.

Themes are created and followed religiously. The episode I watched featured a tropical island theme. The young party thrower hand delivered her invitations, which were attached to leis and placed around the neck of each invitee. The party itself was an over-the-top event complete with fire eaters and Polynesian dancers.

I’m not suggesting banks should set up a tiki bar and hire fire dancers to greet guests. Or maybe I am suggesting that. What motivates these high schoolers to go so far with their parties? Why do they make sure their party is the most memorable by forcing each guest to truly experience the event? Plain and simply they want to be popular. And popularity gained from spoiling customers is something any brand – including your bank brand - can enjoy. Going all out to create an experience for each individual customer reaps long term rewards.

This entry was posted on Tuesday, February 5th, 2008 at 4:59 pm and is filed under Bank Branding, Kick Ass Ideas & Musings, Bank Marketing, Branding, Multisensory Marketing and 5 Senses Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.