The Story

“Setting the Tone” is the third article in a five-part series about using multi-sensory marketing and experiential branding in the banking industry. The articles were authored by CBC’s Jeff Stephens for ABA’s Bank Marketing magazine, which is running the series during this fall/winter.

Branding With All Five Senses
Part three of a 5-part Series on Multi-Sensory Branding & Marketing

I’ve never heard your cell phone ring tone, but I’ll bet it says quite a bit about you as a person.

Whether you know it or not, you’re making a statement every time your phone rings. Having ACDC’s “Back in black” actually is an extension of your personality and sends a completely different message than having T-Mobile’s standard “T-Jingle,” Gloria Gaynor’s “I will survive,” or a cat meow.

Your bank’s brand is the same. Whether you know it or not, you’re making a statement every time your brand makes a sound…

Continue reading the article here.

This entry was posted on Tuesday, January 8th, 2008 at 11:18 am and is filed under Bank Branding, Bank Marketing, Experiential Marketing, Branding, Umpqua Bank Marketing & Branding, Experiential Brands, Multisensory Marketing and 5 Senses Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.