The Story

I recently had an experience with a business who’s sign was a bit ambiguous - I couldn’t tell what the name was because of an unclear font. I think it was a design choice - the first letter and the last letter are the same, just inverted - so it’s cool from a design standpoint, but if it doesn’t clearly tell you the company name, the cool design is ineffective. (What do you think it is?)

The ambiguous name doesn’t say anything about their service or quality, but it does shape part of my experience with them - if I can’t figure out their name, am I more or less likely to become a customer?

This is something all bank marketers and credit union marketers should keep in mind - keep your fonts clean and clear so your customers know who they’re doing business with. Also, use a unique font and visuals that people immediately associate with your bank or credit union. And we’re not just talking about a logo here – all your materials should represent and embody your brand.

This entry was posted on Wednesday, January 2nd, 2008 at 2:12 pm and is filed under Credit Union Branding, Bank Marketing, Touch points, Branding, Financial graphic design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.