The Story

“Stop and Smell the Brand” is the second article in a five-part series about using multi-sensory marketing and experiential branding in the banking industry. The articles were authored by CBC’s Jeff Stephens for ABA’s Bank Marketing magazine, which is running the series during this fall/winter.

Branding With All Five Senses
Part Two of a 5-part Series on Multi-Sensory Branding & Marketing

Think back to a time you remember fondly. Recall for a moment what it was like to watch your son’s first little league game, arrive at your grandmother’s house in the country, or stroll the streets in a Tuscan hill town.

Beyond the vignette of visual snapshots—the over-sized jersey, your grandmother’s oddly shaped antiques and the cobblestone roads at that charming villa—what else comes to mind?

Chances are you recall a distinct scent…

Continue reading the article here.

This entry was posted on Wednesday, December 26th, 2007 at 10:07 am and is filed under Bank Branding, Bank Marketing, Experiential Marketing, Branding, Multisensory Marketing and 5 Senses Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.