The Story

“I See” is the first article in a five-part series about using multi-sensory marketing and experiential branding in the banking industry. The articles were authored by CBC’s Jeff Stephens for ABA’s Bank Marketing magazine, which is running the series during this fall/winter.

Branding With All Five Senses
Part One of a 5-part Series on Multi-Sensory Branding & Marketing

It’s the beginning of a new quarter. You find yourself tucked in a hot, stuffy room with your bank’s top-level executives, telling them all about your vision for the bank’s brand; painting a vivid picture of how your masterfully crafted campaign will take the bank to that branding promise land. Right on cue, someone sits up and asks the inevitable: “So, what will it look like?”

Good question. But there are four more that should follow it….

Continue reading the article here.

This entry was posted on Friday, December 14th, 2007 at 4:37 pm and is filed under Bank Branding, Bank Marketing, Touch points, Experiential Marketing, Branding, Multisensory Marketing and 5 Senses Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.