The Story

So I’m sitting on one of the last LAX to PDX flights of the day and the inevitable happens. No, not the armrest jockeying, but worse: crying kids. At first, it starts behind me and then like a well-timed symphony, baby crying begins to my left. The parent behind my seat tries to wrangle her kid in by softly explaining why it’s not nice to pull and hit the chair of the man in front of you. Over to the left, however, a different parenting style–as in none. No action. Not one of the parents does a thing. And so the crying continues. The plane takes off and I hope to myself that maybe the hum of the engine will shut her up. Not quite. Actually, the little devil, probably age two I’m guessing, unbuckles herself, stands in her seat and stares back at the passengers behind her. What does her mother do? Again, nothing. Closes her eyes in an outta sight, outta mind-fashion.

Wow. There it is, i thought. Bank brand building is a lot like parenting. As bank and credit union marketers, you can either choose to actively nurture and guide your brand, or you can close your eyes and hope its problems will go away–somehow right itself. We’re all hoping your style is the former.

(Speaking of actively addressing issues before they become fires, for the record, I love kids so please don’t send me hate mail.)

This entry was posted on Monday, November 26th, 2007 at 4:22 pm and is filed under Bank Branding, Credit Union Branding, Branding, Corporate branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.