The Story

Recently I made a new friend. A new friendship is in many ways like a new relationship, a close study of all interactions can be a a shortcut to analyzing compatibility. The first time I emailed my new friend, I wrote a short 3 paragraph message. When my potential buddy wrote back, I found myself […]

I was at a movie last week that has a particularly large and enthusiastic cult following. The devotees of this film embrace the movie as part of their lifestyle. They go to see it on a regular basis, act out character parts, and actively promote it to everyone and anyone who will listen. This cult […]

So I’m sitting on one of the last LAX to PDX flights of the day and the inevitable happens. No, not the armrest jockeying, but worse: crying kids. At first, it starts behind me and then like a well-timed symphony, baby crying begins to my left. The parent behind my seat tries to wrangle her […]

A brief blog during this season of Thanksgiving to say thanks to our CBC clients for being a part of our experiential branding agency. Thanks for working with us, but more than that, thanks for breaking the mold and being so progressive, flexible and audacious to our non-traditional bank marketing ideas. It’s sometimes not easy […]

Do you associate an aroma with your favorite restaurant, coffee shop, bakery…or your bank or credit union?
I went to Jim and Patty’s coffee shop the other day (some of you may remember Jim and Patty Roberts as the founders of Northwest chain Coffee People) – not for a cup of coffee, but for a […]

While sitting at my desk the other evening I glanced up and saw two scraps of paper that must have been stuck up there over a year ago. I don’t even know where they came from anymore, so sorry I’m not able to attribute these two gems to their original authors. It is still very […]

The recent Sunday New York Times article (October 14), “The New Advertising Outlet: Your Life,” covered the true direction and future (and reform) of marketing. In summary, the article stresses the crucial significance of interacting with customers by using direct approaches (like Nike’s Running Club) as opposed to general broad advertisement.
This approach is not necessarily […]

I saw a great movie this weekend at Cinema 21. It was a silent picture by Canadian art-house auteur Guy Maddin. Maddin is a contemporary filmmaker who makes silent black and white movies on super-8 film. Not an easy pill to swallow for our spoiled little attention spans that crave lots of action, scenery, dialogue […]

A lot of companies claim to care about their customers’ opinions, but how many can really prove it? New Seasons can. Instead of just saying they care, the forward-thinking grocery store takes it a step further. They provide a cork board wall at the front of the store, where customer grievances are […]