The Story

I know you folks are always looking for new tips on marketing bank products and communicating with customers, so listen up.  It’s hard to believe that there are more effective and personalized ways to communicate beyond e-mail, IM, texting and blogs. But soon everyone will be Twittering.

Here’s how I was informed how a Twitter works . . . Like a blog, you create your own Twitter page and can communicate to your friends, family, co-workers, or whomever via mobile text what you’re up to and where you’re at. Your intended target audience can check your Twitter page at any time to see what you’re up to. So instead of sending multiple text messages or e-mails, this Twitter page is your friend’s home base to know your comings and goings.

Truthfully, I don’t 100% get how Twitter works yet, so I cannot be considered an authority. However, in an ongoing effort to find effective and direct ways to communicate to target audiences, Twitter appears to be the next communication/marketing phenomenon.

So, why should marketing folks like CBC care about this? For one, these Twitters are untapped opportunities for companies (via marketing people) to identify what potential customers are doing and send a tailored and timely communication back to them steering them in the direction of their store, service or latest product. For example, I Twitter to my friends that I’m heading to Safeway before I head to the party. What’s to stop Safeway from reading this Twitter and communicating back to me that there’s a sale today on wine? What’s to stop a savvy bank or credit union from utilizing this service?

So Twitter away everyone . . . but know that more than your intended audience might be reading.

This entry was posted on Monday, October 29th, 2007 at 8:14 am and is filed under Other, Kick Ass Ideas & Musings, Bank Marketing, Branding, Credit Union Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.