The Story

Banks and credit unions are good at selling money. But money is the only thing that most banks sell. Why not “sell out”? Why not take a proactive stance and sell like your life depends on it—sell until you’ve got nothing left.

Here’s a bank marketing idea for you - don’t wait for customers to walk through the door. Give them a reason to want to walk through the door without having to rely on their current bank’s screw up.

Selling more than money has everything to do with providing more value. So sell an experience. Sell money-related merchandise like wallets, purses and filing cabinets to house money and important financial documents.

Sell anything with the slightest bit of relevance. Your life (brand and professional) actually depends on it.

This entry was posted on Thursday, October 25th, 2007 at 3:22 pm and is filed under Bank Branding, Credit Union Branding, Bank Marketing, Experiential Marketing, Branding, Credit Union Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.