The Story

I was looking at some photos from a friend’s recent trip to NYC when I came across some pictures he shot at the Fifth Avenue Apple store. As a devotee to modernist architecture I first admired the building from a purely aesthetic point of view. My next thought was wow, that’s cool because it looks like a mac. Of course, it makes you think of the original iMacs and keyboards and monitors that are transparent and reveal all the inner workings. Then I took it even further and thought if the building is the mac, what does that make all the people walking around inside? That makes them the inner workings, the people that give the power to the brand and form the mechanisms that make it function. What a heavy thing to say to your customers through design. What if modern banks and credit unions could get away from some of the puke-camouflaging carpets and overstuffed chairs with nonsensical patterns? What if every bank used its space to genuinely reflect its brand identity? That would be a true evolution that invites us all in and asks us to stay.

This entry was posted on Tuesday, October 23rd, 2007 at 4:37 pm and is filed under Bank Branding, Credit Union Branding, Bank Marketing, Branding, Credit Union Marketing, Experiential Brands, Apple Branding & Marketing, Multisensory Marketing and 5 Senses Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.