The Story

After leaving the American Bankers Association’s Bank Marketing Conference last week in Baltimore, my head was swimming was topics to hash out here in The Story. There was a lot of good information shared, discussed, and considered. And thanks to two presentations from the folks at Umpqua Bank, and one from Made to Stick’s Dan Heath, I was pleased to see a few hundred bankers considering some new ideas, especially in the areas of non-traditional marketing.

Keep your eyes on The Story, as well as the Grow Your Bank blog from our friends at Market Insights, for a thorough follow-up discussion on the conference and the topics discussed. To kick it off, check out Brady’s post on the Grow Your Bank blog.

This entry was posted on Sunday, September 23rd, 2007 at 4:35 pm and is filed under Bank Branding, Kick Ass Ideas & Musings, Bank Marketing, Umpqua Bank Marketing & Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.