I paid too much for my iPhone
And I don’t care in the least. Two extra months of the coolness I felt as an early adopter, the attention I got from admirers and even the functionality of the product made it worth the extra couple hundred bucks. Without a doubt.
How many of you bank or credit union marketing folks can say that about your brand? How many of you are confident that every time you offer a .25% discount on an auto loan, that all the people who paid the full price the day before aren’t angry?
That’s the power of a strong bank brand.


