The Story

Our second topic in follow-up to last week’s ABA Bank Marketing conference is “branding beyond graphic design.” As we mentioned last time, keep your eye on the Grow Your Bank blog by Market Insights for additional insights on this discussion topic, as well.
So here’s my take, not just for bank branding but for any […]

As promised, we are excited to begin the first of several posts that continue the discussions started at last week’s ABA Marketing Conference. In partnership with our friends at Market Insights, we will each be sharing our thoughts on five key topics raised in the Branding Roundtable session last week. Be sure to […]

After leaving the American Bankers Association’s Bank Marketing Conference last week in Baltimore, my head was swimming was topics to hash out here in The Story. There was a lot of good information shared, discussed, and considered. And thanks to two presentations from the folks at Umpqua Bank, and one from Made to […]

As more and more of our clients see the value of public relations (PR), we continue to educate them that PR is really what we call “Perception Management.” Any bank marketing or credit union marketing person can draft a news release, conduct a media interview or communicate with their target audience, but the key is […]

“The water is 25% the service.” That’s what my friend Moe from Hawthorne Cafe tells me as I struggle to maintain both eye contact with this delightful owner, and molar contact with delicious bites of toast. I gobble furiously to free up my attention for what he’s about to tell me, while at the same […]

And I don’t care in the least. Two extra months of the coolness I felt as an early adopter, the attention I got from admirers and even the functionality of the product made it worth the extra couple hundred bucks. Without a doubt.
How many of you bank or credit union marketing folks can […]

As you probably remember (it really was memorable, wasn’t it?!) from my post a few weeks ago, The Irony of Differentiation, we discussed how ironic the idea of differentiation really is. Last time I checked, the definition of differentiation is to make something different. Wikipedia defines differentiation as:
“In marketing, differentiation is the […]