The Story

I saw a segment on the Today Show recently about grocery stores and clothing retailers who are starting to build spas into their locations, hoping to extend their customers’ experiences beyond the check-out counter.

One of Whole Foods Market’s Dallas stores opened last year with a full-service spa inside the store – you can get a massage while a personal shopper picks out the ripest tomatoes and freshest avocados for you. There are 6 Coldwater Creek spas providing full spa services in one building, while next door or down the street, they hope you’re feeling so relaxed after your spa treatment that you open your wallet wide in their retail store.

Now I know what you’re thinking – I’m not going to open up a spa in my branch and call it bank marketing plan! Good, cause that’s not what I’m getting at – unless relaxation and pampering are part of your bank’s brand. Just wanted to point out yet another example of someone who is leveraging experience-creation strategies to help their bottom line, and give more food for thought on how your bank or credit union marketing efforts can do the same.

Although, come to think of it, I wouldn’t mind a quick foot massage with each deposit…

This entry was posted on Wednesday, August 15th, 2007 at 10:22 am and is filed under Bank Branding, Credit Union Branding, Bank Marketing, Experiential Marketing, Branding, Credit Union Marketing, Corporate branding, Multisensory Marketing and 5 Senses Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.