The Story

Imagine I send you a bunch of flowers tomorrow. Yellow. Mmmm, they smell nice. Let’s say it’s for one of the following three reasons:
1) It’s your birthday
2) I screwed up
3) For no reason at all
Tell me, which one of these three reasons would result in the most impact to […]

A lot of brands (even beyond bank brands and credit union brands) say they want to be innovative and progressive, so they opt for all the bells and whistles. You know, lights galore and shiny metal. The newest “bank marketing ideas.”
What they don’t understand is that is NOT what it means to be innovative […]

At CBC, we advocate that bank and credit union marketing teams focus not only on “telling the story” but also “proving the story.” But as we all know, this isn’t always easy–especially for company spokespeople. Many times these spokespeople firmly put their foot in their mouth by making bad (if not downright deplorable) comments […]

I saw a segment on the Today Show recently about grocery stores and clothing retailers who are starting to build spas into their locations, hoping to extend their customers’ experiences beyond the check-out counter.
One of Whole Foods Market’s Dallas stores opened last year with a full-service spa inside the store – you can get a […]

A few weeks ago, to prove its story of being an environmentally conscious grocer, Zupan’s Markets advocated customers just say no to paper and plastic bags and just say yes to one of the 10,000 free Earthwise reusable bags they gave away.
Excellent work, Zupan’s. You did something good for the environment and good for the […]