The Story

I heard a great speaker the other day at the Washington Bankers Association/Washington Financial League Annual Convention - Clint Swindall, of Verbalocity, spoke to the audience about Engaged Leadership (coincidentally the title of his new book). One point he made really stood out for me, and seemed very relevant to our philosophy on bank marketing and bank brand building: Don’t allow an individual to build your bank’s culture; make it a team effort.

It’s important to remember that the only way to successfully prove your story is if your entire team is involved. If you’ve only got one or two people proving your story to customers, what happens when those people move on to a new bank or credit union? Just as your brand is more than just one touchpoint, it’s also more than one individual – it’s the entire collection of every touchpoint, which means it affects and impacts every employee.

So, dust off your old cheesy catchphrases and remind your employees, and yourself, that “There’s no I in Team,” especially when it comes to proving the story.

This entry was posted on Friday, July 13th, 2007 at 12:18 pm and is filed under Bank Branding, Credit Union Branding, Bank Marketing, Credit Union Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.