The Story

I recently read an article in Fast Company about the new era of vending machines. Vending machines…what does that have to do with bank marketing, you might say. Well, not a lot right now, but it could.

This isn’t your grandpa’s Coke machine where you drop a coin in and push a button for a pre-selected set of sodas. Instead, the new vending machines give more power to the consumer, allowing you to make customized choices. For instance, MooBella out of Massachusetts is making do-it-yourself ice cream vending machines, that allow you to mix your own flavor of ice cream and add-ins. There’s also a kiosk, designed by Seattle-based MOD Systems, where customers can choose from a database of movies or music, and burn copies while they wait.

Again, what does this have to do with bank marketing or credit union marketing? Well, think of this – how cool would it be if your “taste” touchpoint is the create your own ice cream vending machine, in each branch? Or, if your “sound” touchpoint is the ability for customers to create a custom CD or download a “movie of the month” while they wait in line to make a deposit?

There are so many unique, interactive, experiential touchpoints that can help you prove your brand’s story…you just have to be open to them.

This entry was posted on Friday, June 29th, 2007 at 7:27 am and is filed under Other, Bank Branding, Credit Union Branding, Bank Marketing, Touch points, Experiential Marketing, Branding, Credit Union Marketing, Multisensory Marketing and 5 Senses Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.