The Story

I’m not above stealing great phrases…and today, I nabbed another one. (Hey, explaining what branding really is, in a way that doesn’t just mean “new logo” to our clients, ain’t easy, and takes a few minutes.)
So for those of you who think we’re off our rockers for talking about the way brands can be heard, smelled, tasted, touched and seen….told you so! Noted marketing expert Seth Godin described it in two nice little words today in his post. So when you hear me using the term Brand DNA now, give Seth the credit (heck, he probably stole it from someone else, too).

This entry was posted on Thursday, April 19th, 2007 at 4:16 pm and is filed under Other, Bank Branding, Credit Union Branding, Bank Marketing, Experiential Marketing, Credit Union Marketing, Multisensory Marketing and 5 Senses Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.