The Story

Trick question. Answer: All the time.

Because everything–especially your people–are either always proving your story…or disproving it. There’s no middle ground. It’s a concept at CBC that we call “neutral is negative.” If something is not proving your story, it’s disproving your story. Simple as that.

I just read an interesting and insightful post at a cool blog called More Than a Living, in which they were talking about how even your former employees are part of your brand. It’s a timely thought for us at CBC, too, as we say goodbye to Carl after a couple great years of service, and proving the CBC story. Check out the post.

This entry was posted on Saturday, April 14th, 2007 at 11:21 am and is filed under Other, Bank Branding, Credit Union Branding, Bank Marketing, Branding, Credit Union Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.