I was just checking out Seth Godin’s blog for the day (an activity I highly recommend you do, as well), and came across a great post in which he’s REALLY speaking our language. He uses slightly different words, but he’s talking about proving the story. His example of the florist is a perfect one: showing, not telling, your message is most effective.
How many of you banks and credit unions out there think just like that florist?
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