The Story

Last week’s Washington Bankers Association (WBA) Marketing Conference in Seattle left a lasting impression on us. Jeff and I came away from the conference energized and excited from the great people we met and a couple great presentations.
Specifically, we sensed that there was a general unofficial theme at this year’s marketing conference–a common thread […]

In the never ending quest for enlightenment and new ideas, we’re always on the lookout for great books. Well, I’ve got one that I think everyone should read…Maxx Barry’s Jennifer Government, by far one of my favorite books from one of my favorite authors (and a former marketing executive, to boot).

In this funny – […]

I just discovered what will probably be a very cool event, and I thought all of you great experiential branding thinkers might appreciate it. The problem is, it’s next month–maybe not enough advance notice for most of us to book a trip to the UK. But this looks like it might be worthwhile: […]

We like to tell Creative Brand Communications’ clients, colleagues and the world at large that brands can be touched, tasted, seen, smelled and heard. All of them. So I thought we’d take a few minutes and dive into each one, because they’re not common sense for most people. Let’s start with sound […]

Lately I’ve realized that I might be taking something for granted. Might be assuming that when we say “prove the story,” everyone knows exactly what we mean.
Probably not the case, though.
And for good reason. Why? It’s a new concept, relatively speaking. There are certainly folks out there that “get it” (Rick […]

Today is an exciting day—for both CBC and one lucky financial non-profit organization. This morning we launch Project Freestar, CBC’s first ever pro-bono program. But we’re not giving away $60,000 worth of our unique brand development services to just any financial non-profit. They’re going to have to earn it, and prove they’re […]

Mmmm. Chipotle burritos. I’ve been a fan ever since I first stepped foot into one of their chain restaurants. Everyone knows there are numerous burrito chains (e.g. Baja Fresh) and local taquerias, but Chipotle has found a unique niche in this burrito playground. That’s one tasty burrito!
So how does Chipotle differentiate themselves? Through aggressive advertising? […]

If you’ve been reading this blog (or if you know us at all), you know that we’re always talking about the importance of building experiences. Well, I had a great customer service experience recently, and it got me thinking. As I sit down to write a quick recap…I’m realizing a couple of things. […]

The notion of “try before you buy” has practically been around since the dawn of the dollar. What’s different nowadays is that marketers aren’t waiting for customers to come to their house to experience and test products. No, ma’am. They’re catching consumers in captive settings that are authentic, surprising, and most importantly not so pushy.
Nike’s […]