The Story

There’s not enough that can be said about Nike and its meticulous attention to its brand. Moreover, Nike truly understands the importance of experiential branding.

Today’s Oregonian reports that Nike unveiled plans to open 100 new retail stores in the next three years. 100 new stores in three years! More importantly, they will devote more attention to nontraditional marketing.

Furthermore, Nike’s CEO Mark Parker emphasized that Nike needs to improve the experience for customers, in retail stores, online and in the community in order to keep them engaged. Parker adds, “The premium consumer experience is at the heart of the growth plan.” And what do you want to bet that these 100 new stores are not only selling Nike products, they will be selling the Nike experience?

This branding philosophy is not only refreshing to hear, but clearly an important initiative for one of the best-known brands on this planet. Say what you will about Nike and its products, but everyone should agree that when you think of Nike, you not only think of the Swoosh, you think about the whole experience of the brand. And now they “need to improve” on the experience for customers? Kudos Nike!

Granted, most companies don’t have the financial resources to invest like Nike. But we can all agree that for a company–yes, even a bank or credit union–to be truly recognized and appreciated, it must take its marketing efforts (be it bank marketing or credit union marketing or apparel marketing) to the next level . . .and that level is experiential branding.

Just Do It!

This entry was posted on Thursday, February 8th, 2007 at 8:47 am and is filed under Bank Marketing, Touch points, Experiential Marketing, Branding, Credit Union Marketing, Corporate branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.