The Story

I stumbled across a blog by Luke Wroblewski called Functioning Form all about interface design and the user experience design process. In one of his posts, Luke summarizes a recent presentation by Larry Constantine, author of Software for Use and co-developer of Usage-Centered Design, and one part of his summary really stood out for me. During his discussion, Larry Constantine discussed the following idea: “Innovation is the introduction of something new. It does not have to be far out. Innovation can be incremental (going just to the edge) as long as it is makes changes that matter.”

I love this idea – innovation doesn’t have to mean going totally bananas - in bank marketing, credit union marketing, or interface design. It doesn’t have to be “edgy” (a CBC pet peeve). Sometimes, it can be as simple as taking something you are currently doing and tweaking it in some small way for a more relevant brand experience for your customer. (see Jeff’s thoughts on this in his previous post) Examine each and every touchpoint – what small innovations can you implement that might make a big difference to proving your story? Saying “howdy” instead of “how may I help you,” or having your employees roll up their long sleeves may be just the small-but-important innovation you need to help prove your story.

This entry was posted on Thursday, February 1st, 2007 at 5:28 pm and is filed under Bank Branding, Credit Union Branding, Bank Marketing, Touch points, Credit Union Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.