The Story

I read a great, brief post on Seth Godin’s blog just now. Check it out at http://sethgodin.typepad.com/seths_blog/2007/01/creativity.html. What he says here is so true for bank marketing and credit union marketing. The toughest part of building an experiential brand is actually making it happen. Marketing is nice and tidy for executives and CEOs because it’s easily outsourced and compartmentalized as someone else’s job. But since true branding involves potentially adapting every aspect of your business, including operations, HR, etc. to help prove your story, it’s not something you can just pawn off on someone else. Like he says, the hardest part is executing.

This entry was posted on Tuesday, January 23rd, 2007 at 8:50 pm and is filed under Kick Ass Ideas & Musings, Bank Marketing, Experiential Marketing, Credit Union Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.